Privacy Policy & SMS Terms
Effective Date: January 7, 2025
Minds At Play Afterschool (“Minds At Play,” “we,” “our,” or “us”) respects your privacy and is committed to protecting the information you share with us through our website, forms, phone calls, email, and text messaging.
This page explains how we collect, use, and protect your information when you visit mindsatplayny.com, contact us, request information, submit a form, enroll a child, or agree to receive text messages from us.
1. Information We Collect
We may collect personal information that you voluntarily provide to us, including:
- Parent or guardian name
- Child’s name
- Phone number
- Email address
- Home address
- School information
- Schedule or program interest
- Any other information you provide through our website forms, registration forms, or messages
We may also collect limited technical information automatically when you use our website, such as:
- IP address
- Browser type
- Device type
- Pages visited
- Date and time of visit
- Referring website or source
2. How We Use Your Information
We use your information to:
- Respond to your questions and requests
- Provide information about our afterschool program
- Follow up regarding enrollment or waitlist interest
- Communicate about schedules, paperwork, services, and program updates
- Send reminders and customer care messages
- Improve our website and communication process
- Maintain business and program records
- Send text messages if you have given consent
3. How We Share Information
We do not sell your personal information.
We may share your information only when needed with trusted service providers that help us operate our website, communications, form submissions, or messaging systems. We may also share information if required by law or if necessary to protect our legal rights.
SMS opt-in information and consent are not shared with third parties or affiliates for their marketing purposes.
4. Cookies and Website Usage
Our website may use cookies or similar technologies to improve website performance, understand visitor activity, and enhance user experience. You can manage cookie settings through your browser.
5. Data Security
We use reasonable administrative, technical, and organizational measures to protect your information. However, no online system or electronic transmission is completely secure, so we cannot guarantee absolute security.
6. Children’s Information
Our website is intended for parents and guardians. Any information relating to a child should be provided by the child’s parent or legal guardian for purposes related to program inquiry, registration, or participation.
7. Your Choices
You may contact us to:
- Update or correct your information
- Ask questions about how your information is used
- Request that we stop certain communications
You may opt out of marketing or SMS communications at any time as described below.
8. SMS Terms and Conditions
By providing your mobile phone number and agreeing to receive text messages from Minds At Play Afterschool, you consent to receive SMS messages from us related to your inquiry, enrollment, scheduling, program updates, customer care, and occasional promotional information related to our services.
Mobile information will not be shared with third parties or affiliates for marketing or promotional purposes. Any other mentions in this Privacy Policy exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.
Types of Messages You May Receive
Messages may include:
- Responses to website inquiries
- Follow-up after form submission
- Enrollment and waitlist communications
- Appointment or tour reminders
- Program and schedule updates
- Customer service messages
- Limited promotional or informational messages about our afterschool services
Message Frequency
Message frequency varies.
Message and Data Rates
Message and data rates may apply depending on your mobile carrier and plan.
Opt-Out
You can opt out of receiving text messages from us at any time by replying:
STOP
After you opt out, you will no longer receive SMS messages from us unless you provide consent again.
Help
For help, reply:
HELP
You may also contact us through our website at mindsatplayny.com.
Consent
By submitting your phone number through our website, lead form, or other contact method and agreeing to receive text messages, you confirm that you are the authorized user of that phone number and that you consent to receive messages from Minds At Play Afterschool.
Consent to receive text messages is not a condition of purchase.
9. Third-Party Services
We may use third-party services to help us manage website forms, customer communication, analytics, advertising, and text messaging. These providers may process information on our behalf only as needed to perform those services.
10. Changes to This Policy
We may update this Privacy Policy & SMS Terms from time to time. Any changes will be posted on this page with an updated effective date.
11. Contact Us
If you have any questions about this Privacy Policy & SMS Terms, please contact us through our website:
Minds At Play Afterschool
Website: mindsatplayny.com

